On May 5, Ivanka Trump was seen leaving her home in Washington, D.C., wearing a $35 dress from Target.
The dress, part of Victoria Beckham's Target collaboration, is currently on clearance at Target's website for just $17.50, reports the Daily Mail.
Some observers suspect that her choice of wardrobe was an attempt to be more relatable to the average American, according to Business Insider. In the past, she has been accused of being out of touch with the masses.
For example, after President Donald Trump signed his original travel ban executive order in January, she shared a photo of herself in a $5,000 silver gown while refugees were being detained at airports across the nation.
During the president's speech to Congress on Feb. 28, she wore a $3,000 pink cocktail dress designed by Roland Mouret Rawlings, as reported by the New York Post.
The night before stepping out in the Target dress, she reportedly appeared in a $5,500 gown by J. Mendel to a fundraiser at Ford's Theatre Gala.
In May, she made an attempt to show that she is a typical working mother by posting a video of herself dancing with her kids after a work day at the White House.
She captioned the video: "Little moments matter, especially for working moms!! #TBT to an after-work dance party with my boys."
However, it backfired with some viewers. On Twitter, one person wrote: "You are not the real working class woman! It's a bloody joke! To top it all off, you're dancing. Stop."
Another tweet was even more critical: "You are truly making a mockery of real women that work (such as my wife!), its shameful and quite crass of you to think that women should waste their time on your read. Please stick to exploiting sweatshop workers and refrain from even attempting to see yourself as a role model!"
In her forthcoming book, the first daughter describes what it's like to be a working mother. As an example, she points to the hardship she faced while her father was running for president:
“During extremely high-capacity times, like during the campaign, I went into survival mode: I worked and I was with my family; I didn’t do much else. Honestly, I wasn’t treating myself to a massage or making much time for self-care. I wish I could have awoken early to meditate for twenty minutes.”
She and her husband, Jared Kushner, who is also one of the president's top advisers, claim to own at least $240 million in assets and are the beneficiaries of a business empire worth $741 million, reports The Guardian.