Some polls might be underestimating Donald Trump’s support in his campaign for the Republican nomination, a new study shows.
The study, done by market research and polling company Morning Consult, showed that “voters are about 6 points more likely to support Trump when they're taking the poll online then when they're talking to a live interviewer,” according to Morning Consult polling director Kyle Dropp.
“People are slightly less likely to say that they support him when they're talking to a live human,” than in an “anonymous environment” such as an online survey.
Online polls reportedly provide a more accurate measure of the way people would vote in a voting booth because of the anonymity. The same, Dropp stated, cannot always be said for public voting settings like the Iowa caucus.
“It's our sense that a lot of polls are under-reporting Trump's overall support,” he added.
Support for Trump continues to grow, with the real estate mogul currently remaining the front-runner in the GOP field. The latest CNN/ORC poll showed Trump at 39 percent among Republican and Republican-leaning voters.