Republican presidential candidate Ben Carson is taking his campaign message in a new direction. With the rhymes of rapper Aspiring Mogul, the Carson campaign will be airing a radio ad in several U.S. cities (video below).
The ad features a rap by Aspiring Mogul and snippets of Carson's own rhetoric.
"America became a great nation early on not because it was flooded with politicians but because it was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now," says Carson over the song's beat.
"I’m very hopeful that I'm not the only one that’s willing to pick up the baton to freedom. Because freedom is not free and we must fight for it every day. Every one of us must fight for us because we are fighting for our children and the next generation."
Carson campaign spokesman Doug Watts says that the ad cost $150,000. The radio segment will air starting on Nov. 6 in the cities of Atlanta; Detroit; Houston; Miami; Birmingham, Alabama; Jackson, Mississippi; Memphis, Tennessee; and Little Rock, Arkansas over the course of two weeks, ABC News reports.
The Carson campaign hopes the ad will resonate with African-American voters, which Watts describes as "a non-traditional voting market for Republicans."
"Reaching them on a level they appreciate and follow and see if we can attract their consciousness about the election,” Watts tells ABC News. “They need to get involved and express their voice through their vote.”
Watts claims Carson can garner a sizable portion of the African-American vote and that the campaign will be focusing on this demographic.
A Nov. 4 poll conducted by Quinnipiac University shows Carson currently leads Democratic front-runner Hillary Clinton by 10 points nationally.
"With the election one year away, Ben Carson has surgically cut away all but one GOP opponent and taken a scalpel to Hillary Clinton's lead," says the Quinnipiac University Poll Assistant Director Tim Malloy. "But a year is an eternity in presidential campaigns and this race already has left some former front-runners on life support."