The San Diego Marriott Mission Valley hotel decided to honor the victims of the 9/11 terrorist attacks this morning with free coffee and mini muffins for half an hour.
A Twitter user with the handle "Eclectrica" tweeted a picture of the sign, which read: "In remembrance of those we lost on 9/11 the hotel will provide complimentary coffee and mini muffins from 8.45 - 9.15am."
The sign was slammed by other Twitter users who called the offer "crass," "insensitive" and "embarrassing."
In response, the Marriott corporate office issued a statement to the Daily Mail: "We are aware of the picture that was tweeted. It shows an offer that was made independently by the hotel and not the Marriott Hotels brand."
"As far as we know, it was limited to one property. While the hotel was making a sympathetic gesture to its guests in remembrance of 9/11, we apologize and understand why some people may have misunderstood the intent of the offer. We are reminding our hotels to use discretion and be sensitive when remembering major events such as 9/11."
In addition to the hotel's gaffe, AT&T tweeted a 9/11 tribute, which looked like an ad for their smartphone (below).
AT&T deleted the image and also offered an apology: "We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy."