Would you pay $100 to message Mark Zuckerberg on Facebook? Actually, that's $100 just to stay out of his "other" inbox. Read: Junk File.
Seems outlandish, doesn't it? A cool $100 just to send somebody a simple email? But hold up a second. What if you had a great idea for an app or a business idea in general? Wouldn't it be worth $100 to send the Big Man a direct message (assuming he reads these messages)? Absolutely. If Zuckerberg truly reads the message, it could be the best $100 you've ever spent.
In our tests from multiple accounts, it appeared to be the case that users only get this message if they'renotone of Zuck's 16 million followers. That, however, could still be coincidental.
Keen Facebook observers will recognize this as a variant on the $1 pay-to-message plan that the social network has been experimenting with for months. The company indicated at the time that it would be experimenting with other prices, so it's possible we're starting to see the fruits of that.
There were sporadic reports in December of Facebook charging various people $100 for the service, but this is the first time we've seen it — and certainly the first time we've seen it applied to the founder.