A vodka company has removed a billboard in New York City that critics thought perpetuated the stereotype that Jews are cheap.
The ad for Wodka vodka featured two dogs -- one wearing a Santa Claus hat, the other wearing a yarmulke. The ad read "Christmas Quality, Hanukkah Pricing."
"In a crude and offensive way of trying to make a point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and of lesser value when compared to the higher value of a Christian holiday,” Anti-Defamation League regional director Ron Meier said according to the New York Daily News.
He continued, “Particularly with the long history of anti-Semitic stereotypes about Jews and money, with the age-old notion that Jews are cheap, to use the Jewish holiday in dealing with issues of money is clearly insensitive and inappropriate."
The company took down the billboard on Tuesday even though it was stunned by the reaction to the ad.
“We’re surprised. We’re surprised people are vitriolically offended by what we’ve done,” company co-owner Dale James told WCBC-TV. “This is a premium vodka, at a value price. That’s all we’re saying. It’s all about value and quality.”
This is not the first time Wodka has used such an ad campaign, Past slogans included “Escort Quality, Hooker Pricing” and “Hamptons Quality, Newark Pricing.” It is unknown if any prostitutes or Newark residents complained.