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U.S. State Department Spent $630,000 on Facebook 'Likes'

It's not uncommon for some companies to pay for Facebook "likes" to create an illusion that they are very popular.

However, Americans may be surprised that the U.S. State Department spent $630,000 of taxpayer money to get more Facebook "likes."

The State Department's Bureau of International Information Programs spent the money to buy the "likes" between 2011 and March 2013, notes

"Many in the bureau criticize the advertising campaigns as 'buying fans' who may have once clicked on an ad or 'liked' a photo but have no real interest in the topic and have never engaged further," stated the State Department's inspector general in a recent report.

The money did jack up the State Department's Facebook page "likes" from 100,000 to more than 2 million.

However, in reality only about two percent of those "fans" actually engaged on the Facebook page.

According to the inspector general, the State Department has 150+ social media accounts that are uncoordinated and often redundent, all of which is charged to U.S. taxpayers.



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