Macy's recently announced that it will be opening its stores at 6 p.m. on Thanksgiving as opposed to 8 p.m. last year, further cutting into its employees' holiday.
According to USA Today, Macy's is trying to get a head start on the Black Friday weekend, and said the earlier hours are "in response to the significant, sustained customer interest in last year's opening on Thanksgiving."
However, The Wall Street Journal reported last year that "retail spending over Thanksgiving weekend dropped for the first time in at least seven years" even though "retailers such as Wal-Mart Stores Inc. and Macy's Inc. kicked off sales earlier on Thanksgiving Day."
Macy's says that most of its work shifts for Thanksgiving Day have been filled voluntarily by employees.
While there have been petitions against stores such as Macy's being open on the holidays, the outcry has been ignored.
"Consumers have started to accept that shopping on Thanksgiving is a growing habit," Steve Osburn, director of the management consulting firm Kurt Salmon, told USA Today. "With consumer acceptance comes more people shopping."
"Macy's owns Thanksgiving morning with their parade," added Osburn. "I think they have a vested interest to keep people at home... but each year it does seem to creep more and more into earlier in the day."