Kmart will be open from 6 a.m. on Thursday Nov. 27 until midnight on Friday Nov. 28, giving shoppers 42 hours to buy goods.
"This holiday season is all about giving more to our members and because many like to start shopping well before Black Friday, we're excited to open our doors early on Thanksgiving and offer other early access opportunities for them to shop and save," Leena Munjal, senior vice president of Sears Holdings, the parent company of Kmart, said in a press release.
Kmart workers will have to report before dawn except in Rhode Island, Maine and Massachusetts, which ban large grocery stores, big box stores and department stores from opening on Thanksgiving, noted the Associated Press.
A Kmart spokesperson told The Huffington Post that stores will be manned by seasonal workers and employees who volunteered to work for "holiday pay," the amount of which was not specified.
Walmart will also be open all day, while Kohl’s and Macy's will open at 6 p.m. on Thanksgiving.
Kmart was slammed last year by many shoppers for opening at 6.a.m. on Thanksgiving and staying open for 41 hours straight. The big box store actually saw its sales fall during the holiday season in 2013.
Analysts say that Thanksgiving sales cut into Black Friday sales last year, moving some store profits from Friday to Thursday.
“Retailers are trying to get a jump on the competition,” Bill Martin of mall-traffic tracker ShopperTrak told Marketwatch. “Thursday is simply selling the stuff at the expense of Black Friday.”
Big box giant Costco will not be opening on Thanksgiving. A company spokesperson said, “Our employees work especially hard during the holiday season and we simply believe that they deserve the opportunity to spend Thanksgiving with their families.”
Dillard’s, GameStop and TJX are also closed on Thanksgiving so their employees can be with their families.