Twitter’s popularity is beginning to take off as teens begin to lose a bit of interest in Facebook. The reason? Facebook apparently has way too many adult users and much more drama than the youth population can stand to deal with.
It mostly seems to be a privacy thing. Part of Twitter’s drawing power, says the LA Times, is that “teens don’t have to use their real names so they don’t have to worry about updates turning up in Google searches or being discovered by parents.”
And that goes for incoming information, as well. The NY Post writes that teens express dissatisfaction with the abundance of information that shows up on their Facebook news feeds, saying that the massive influx of drama, from who broke up with who to what someone’s dinner looked like, is more of an annoyance than a point of interest.
Facebook isn’t necessarily suffering from this recent migration to Twitter, though. The NY Post reports that 94 percent of teens studied by the Pew Research Center still utilize Facebook. Amanda Lenhart, one of the authors of the study, says that teens “still have their Facebook profiles, but they spend less time on them and move to places like Twitter, Instagram and Tumblr."
Twenty five percent of online teens use Twitter, the study shows, which is an increase of 11 percent from 2011. Studies have also showed that, despite the rise in the amount of information that is being shared via Facebook, there has also been an increase in the use of restrictive privacy settings. “Six out of ten teens say they use restrictive privacy settings to be sure their posts are seen only by their friends,” writes the LA Times.
An interesting tidbit is that despite a seemingly heightened concern with privacy, teens don’t seem to care much about being specifically targeted by marketers. In this case, writes the LA Times, adults are actually much more wary.