Donald Trump and The Learning Annex founder Bill Zanker launched a website Wednesday they say will bring crowdfunding to the masses.
“Crowdfunding got traction with creatives and tech, but you go anywhere but the coasts and they don’t get it yet,” Zanker said. “What I’m trying to do is bring crowdfunding away from the Brooklyn hipsters and bring it to the masses.”
Their new website, FundAnything.com, is just like Kickstarter and Indiegogo. It lets a user start a campaign, raise awareness of what they are working on, and receive donations from those interested in seeing it completed. This could be anything from developing a video game to raising money for the recovery of Coney Island after Hurricane Sandy. Actor Zach Braff recently used Kickstarter to raise $2.5 million to film his new movie project Wish I Was Here, which garnered criticism by those who thought it was an abuse of his celebity status.
At Trump Tower on Fifth Avenue, Trump gave away suitcases of cash to three individuals who had campaigns on FundAnything.
“So many people need help, and this is a good way of doing it by helping very specific problems,” Trump explained his interest in crowdfunding. “It’s something different that it could be pinpointed.”
What makes FundAnything different from Kickstarter and Indiegogo?
“Bringing a concept to the masses takes star power,” Zanker said.
When asked what the Trump brand represents in this case, he said “It stands for money and it stands for luxury, for first class, for being proper.”
FundAnything charges a 5 percent administration fee on all campaigns and a 9 percent fee if the campaign does not reach its goal.