The Chinese city of Chongqing built a special 50-meter route for smartphone users and their meandering stop-and-go habits.
Organizers hoped the white painted lanes permitting smartphone use would call attention to the dangers of looking at one’s phone while walking.
“There are lots of elderly people and children in our street, and walking with your cellphone may cause unnecessary collisions here,” said Nong Cheng, who works for area managers the Meixin Group.
The texting lane is marked for walking at your “own risk.”
Although it was meant to be ironic, people glued to their phones really haven’t noticed, Metro reported.
“Those using their cellphones of course have not heeded the markings on the pavement, they don’t notice them.” Cheng said.
Image credit: Flickr Creative Commons / Matthew Kenwrick, Metro / AP