Twitter is a really fantastic tool for anyone that likes to be up on news as soon as it breaks. That part of what it brings to the table, above all else, is what’s making it an increasingly valuable component of our day-to-day routines. Of course, getting news as it breaks isn’t the only means for which Twitter is used. It’s also used for general interaction – and that’s where things get dicey.
When folks -- namely athletes, celebrities, politicians and/or executives -- use it as a means of communicating with fans, you tend to often see things go very, very wrong. The fact that Twitter invites you to post the first thing that pops into your brain is really dangerous, as many post-bad tweet victims (hey, Richard Grenell) can probably attest to.
All of which brings us to Florida Panthers president, Michael Yormark.
Recently, as a result of the high-tensions involved with the Panthers’ first round playoff battle against the New Jersey Devils, Yormark made the decision to stop selling plastic rats at the team store in their arena. In his opinion, they were being used nefariously by evil-doing Devils fans and, thus, had to be taken off the market. Fine. Whatever. It's plastic rats at hockey games. No one cares.
Not the first or last random decision by a sports executive that will likely rub people the wrong way.
But then things got weird.
In response to Yormark’s decision, a young lady by the name of Lauren Ashley tweeted this:
A disgruntled fan voicing her opinion, not exactly an oddity on Twitter. Nothing that really merits too much attention.
Unless someone acknowledges the opinion in a lame, Mean Girl-esque manner…
@LaurenAshley07 you have 70 followers.No one cares what you think.— Michael Yormark (@PanthersYormark) April 24, 2012
Here is a helpful tip to all the kids out there: the “your opinion doesn’t matter because you only (fill in the blank)” retort to criticism is never a good idea. Never. It’s juvenile, lame and unbecoming of anyone who isn’t working their way up the high school coolness hierarchy. You know a really great way to let someone know their opinion doesn’t matter?
Don’t acknowledge it.
(Kudos to Yahoo! Sports for the find)