Predictably, Game 1 of the 2012 NBA Finals between the Oklahoma City Thunder and Miami Heat was a ratings monster. Even though this year’s playoffs have been somewhat dull, particularly in comparison to last year's thrill-fest, the hype surrounding a showdown between the NBA’s two best players proved to be enough to earn ABC its highest ever Finals Game 1 ratings.
How many people tuned in to see Kevin Durant and Russell Westbrook squash LeBron James and Dwyane Wade? According to Forbes, Tuesday night’s outing generated an 11.8 rating – up 10 percent from last year’s NBA Finals between the Heat and Dallas Mavericks. The ratings peaked between 11:30 and 11:45 p.m. EST, when those numbers spiked to 14.1.
For details on specific markets, we go to Sports Biz Journal’s John Ourand:
For the record, the overnight in Seattle was a 9.1, tying the market with San Diego for 40th place.— John Ourand (@Ourand_SBJ) June 13, 2012
RT @jksports Top 5 markets for NBA Finals Game 1 ABC ratings: OKC, Miami, Tulsa, West Palm and, yes, CLEVELAND. Seattle was around 40th.— John Ourand (@Ourand_SBJ) June 13, 2012
Metered market rating in OKC: 44.3. Metered market rating in Miami: 30.5.— John Ourand (@Ourand_SBJ) June 13, 2012
So much for the theory that the NBA lockout would hurt ratings.