The MMA world was set aflame yesterday with breaking news that Strikeforce women’s champ, Ronda Rousey, would become the first female UFC fighter ever. The excitement lasted for a cool five minutes.
It all started late Tuesday night when Sports Illustrated published a column featuring this quote from UFC boss Dana White on his brand adding a women’s division:
"It's absolutely going to happen."
That’s huge. So when is Rousey going to make her big debut? UFC 154? UFC 155? UFC 156? Well, that’s sort of up in the air right now.
"Could happen tomorrow, it could happen a year from now," White told SI.
Translation: not at any point in the foreseeable future.
As later noted by Ariel Helwani – nothing about yesterday’s SI report was news. White essentially just repeated what he had been saying for weeks now.
Just spoke to @danawhite about the SI report re: women to UFC. He said it's not exactly breaking news. ...— Ariel Helwani (@arielhelwani) October 24, 2012
... This is the same thing he's been telling us for months. He's interested, he's open to it, but it's not a done deal by any stretch.— Ariel Helwani (@arielhelwani) October 24, 2012
Frankly, there is no guarantee at all that Rousey will ever make it to the UFC. If the women’s division isn’t added for six to 12 months, she could potentially suffer a loss and be replaced atop the female MMA star hierarchy by a less marketable personality. At that point, White will just revert to his old position.
Go back to whatever you were doing, folks. Unless White proclaims that Rousey is being added to the UFC’s roster tomorrow – there isn’t a whole lot to see here.