If boxing ultimately getting a Manny Pacquiao versus Floyd Mayweather Jr. showdown is contingent on these two needing one another – it will never get put together.
This past Saturday’s Mayweather versus Miguel Cotto showdown reportedly did 1.5 million pay-per-view (PPV) buys and $94 million in PPV revenue. Those numbers put it second to only Mayweather versus Oscar De La Hoya in terms highest-selling PPVs not featuring heavyweight fighters. As noted by Kevin Iole:
Top 6: Floyd-Oscar 2.5m, Tyson-Lewis 1.98m, Tyson-Holyfield II 1.98m, Tyson-Holyfield I 1.59m, Tyson-McNeeley 1.55m Floyd-Cotto 1.5m #boxing— Kevin Iole (@KevinI) May 11, 2012
The fact that Pacquiao and Mayweather are generating such ridiculous PPV figures at this point in time only gives them further incentive to avoid each other. If they fight any time soon and either one loses – that’s it as far as huge paydays ago. But by doing what they're doing now -- fighting guys who can't really beat them, but whose names ring out enough to garner interest from the public -- they not only pull in a ton of dough presently, they also leave the option of fighting the biggest fight ever available for a rainy day.
Basically, this is good news for Mayweather, but because it means he really doesn't need Pacquiao anymore, not great news for boxing as a whole.