A Super Bowl ad that Fox deemed too controversial to air in its entirety, has been released online (video below).
Building supply company 84 Lumber paid $5 million for an ad during the Super Bowl which featured a huge wall, and a Hispanic family traveling north, KFOR reports.
The 90-second ad that played during the Super Bowl shows the family on a vague journey north. But the full ad shows them approaching a large wall with a wooden door built into it. A ray of sunlight guides them through the door, and the final message is, "The will to succeed will always be welcome here."
Fox declined to comment on the censored ad, but the network’s advertising guidelines stipulate that expressions of “viewpoint or advocacy of controversial issues” be banned, Vanity Fair reports.
Pennsylvania-based 84 Lumber, a $2.5 billion company, put out a press release in response to the banned ad:
We do not condone illegal immigration. The journey of the mother and daughter symbolizes grit, dedication, and sacrifice. Characteristics that we look for in our people at 84 Lumber. President [Donald] Trump has previously said there should be a "big beautiful door in the wall so that people can come into this country legally." We couldn’t agree more.
Company President Maggie Hardy Magerko, who is a Trump supporter, expressed confusion over the ban. “I still can’t even understand why it was censored,” she said. “In fact, I’m flabbergasted by that in today’s day and age. It’s not pornographic, it’s not immoral, it’s not racist.”