Taco Bell’s Doritos Locos taco was such a success that the fast-food chain was able to create 15,000 jobs this year.
The Tex-Mex restaurant chain sold more than 375 million of the Doritos Locos tacos in 2012. That works out to a little bit more than a million Doritos tacos a day. To put it in perspective, it took McDonald’s nearly 18 years to sell just 100 million of its flagship hamburgers, reports The Daily News.
“It has been the biggest launch in Taco Bell history,” Taco Bell CEO Greg Creed said in an interview with the Daily Beast. “Last year, we added 15,000 people to handle the growth.”
The company anticipates even more growth coming in the future.
“We believe we can add 2,000 new restaurants in the next 10 years, because what we have is proprietary and exclusive. Nobody else can make a Cool Ranch Doritos taco. And that’s just in the U.S.,” Creed said.
The follow-up to the first Doritos Loco taco — a Cool Ranch Doritos Locos taco — recently launched. The national unemployment rate fell modestly in February to 7.7 percent and if Taco Bell keeps it up, that number will continue to drop.
It’s nice for Taco Bell to get some positive publicity for once. The company has had some bad press in recent years because of a false-advertising lawsuit alleging the company is improperly labeling what it calls “ground beef,” as well as the discovery of traces of horsemeat at three of its U.K. franchises.
Source: (The Daily News)