Red Bull has settled a false advertising lawsuit, agreeing to pay $13 million to consumers who bought at least one of its energy drinks in the last decade.
The Austrian company was sued by drinkers who claim consumers were misled by the advertising that “Red Bull gives you wings.”
Advertised benefits, including increased performance, concentration and reaction speed, were argued in the class action suit to be false. One of the plaintiffs said there was no improvement in his athletic performance after drinking the product since 2002, BuzzFeed reports.
“Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable,” the suit said.
The lawsuit cites articles by The New York Times, Nutrition Reviews and the European Food Safety Authority Journal, claiming that the effects of energy drinks are provided through caffeine alone, not from guarana or any other active ingredient.
Despite Red Bull’s denials, the company settled the lawsuit. Writing in a statement to Bevenet, the company says: “Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
The settlement includes anyone who purchased a Red Bull can from Jan. 1, 2002 to Oct. 3, 2014, receiving either a $10 reimbursement or $15 worth of Red Bull products.
You can claim your reimbursement here. No proof of purchase is necessary. The court’s final approval hearing is set for May 2015.