In addition to the usual high-end car ads and fast food commercials that will run during the Super Bowl, football fans this year will also view a public service announcement that sheds light on domestic violence and sexual assault.
The 30-second spot was created thanks to a partnership among the NFL, Grey New York advertising firm, and a domestic violence coalition called No More. The ad, which was paid for by the NFL and will appear during the first quarter of Sunday’s game, features a woman pretending to call and order a pizza, when she’s actually on the phone with a 911 operator, reports the Huffington Post.
The chilling transcript follows:
“I’d like to order a pizza for delivery.”
“Ma’am, you’ve reached 911. This is an emergency line.”
“Yeah, a large with half pepperoni, half mushrooms.”
“Um, you know you’ve called 911? This is an emergency line.”
“Do you know how long it will be?”
“OK, ma’am, is everything OK over there? Do you have an emergency or not?”
“...and you’re unable to talk because?”
“Is there someone in the room with you? Just say 'yes' or 'no.'”
“OK, um, it looks like I have an officer about a mile from your location. Are there any weapons in your house?”
“Can you stay on the phone with me?”
“No. See you soon. Thank you.”
The PSA scenario is reportedly based on a real-life event (Opposing Views covered it when it happened). It concludes with the words, “When it’s hard to talk, it’s up to us to listen.”
Although the ad doesn’t mention the National Football League’s own alleged sexual assault and domestic violence scandals, most fans and even non-fans are likely aware of them.
In December, police announced they were investigating San Francisco 49ers player Ray McDonald for allegedly sexually assaulting a woman. Soon after, he was released from his contract, reports NFL.com. And Baltimore’s running back Ray Rice made domestic assault a topic of conversation in homes everywhere after a surveillance video was released showing him punching his then-girlfriend in the face, following by him dragging her unconscious body out of the elevator.
The entire 60-second ad can be viewed below.