Officials at LEGO have apologized for a sticker that some parents have said is offensive. The sticker says "Hey, Babe!" and shows a LEGO man waving.
The sticker caught the attention of the public after Josh Stearns, father of two boys, posted the image on his Tumblr page. Once the story broke out, many bloggers wrote about it. Some agreed that the sticker was inappropriate, while others thought the dad was blowing it out of proportion.
"I was so disappointed to see the brand affiliated with a product that normalized street harassment and cat calling. Needless to say, I didn't buy the stickers," he said on his Tumblr.
The people who agreed with Stearns took to Amazon to write negative reviews on the stickers. Some asked them to remove the sticker from the collection, while others asked the site to remove the item completely.
"This product promotes sexual harassment and archaic, harmful gender roles and stereotypes. It is inappropriate for children, and, frankly, adults as well," a user said.
It didn't take long for Senior Director Charlotte Simonsen to issue an apology to Stearns for the sticker.
"To communicate the LEGO experience to children we typically use humor and we are sorry that you were unhappy with the way a minifigure was portrayed here," Simonsen said.
The father said he did not want to cause trouble with the Tumblr post about the sticker, but said it was necessary to point it out.
"If we don't call out these things when we see them, then even the little pieces of culture, like a pack of stickers, can serve to normalize sexist behavior and harassment," he said.
It isn't the first time LEGO has been under fire for insensitivity. It recently pulled Jabba the Hut's Palace from the Star Wars line after they received complaints that it looked similar to a mosque.