A batch of 100 "lucky pennies" worth $1,000 each have been left in 10 U.S. cities by financial firm Ally.
The 10 pennies in each city are supposed to raise awareness of the importance of saving, according to WABC.
The cities included in the initiative, which began Oct. 18 and runs through Dec. 31, include Austin, Charlotte, Chicago, Denver, Detroit, Los Angeles, Miami, New York, San Diego and Washington, D.C.
“Most people ignore pennies beneath their feet. We changed that,” Ally wrote on Twitter.
All of the pennies have been left in plain sight in public places. When someone finds one, he or she can claim the $1,000 prize by logging on to the Ally Lucky Penny website at AllyLuckyPenny.com.
“We believe every penny counts when it comes to saving, and it’s important for everyone to understand that routinely saving, even the smallest amounts, is important to generating wealth over time,” Diane Morais, CEO of Ally Bank, told WTOP.
The pennies have the Ally logo on one side and 100,000 cents on the other, indicating the number of cents the penny is worth. They are slightly larger than regular pennies.
Those fortunate enough to find one have to enter the redemption code when they visit the website.
Updates on the progress of the challenge will be posted by Ally on social media.