Police officers in Lowell, Michigan, decided to surprise unsuspecting drivers by giving them Christmas gifts instead of tickets after pulling them over for minor traffic violations.
In the now viral clip created by Rob Bliss Creative, a video marketing company, Lowell police Officer Scot VanSolkema can be seen pulling over drivers for minor offenses that cops generally wouldn’t pull people over for. While talking with the drivers, VanSolkema asks them what they want for Christmas, and a team listening by radio at a local Meijer store quickly purchases what the driver mentions, wraps the items, and delivers them in 10 to 15 minutes.
The reactions of the lucky drivers are priceless, and as Lowell Police Chief Steve Bukala says, that was the intent of the idea from the start.
“Most of the contact the police officers have with the general public is on a traffic stop and you can find a lot out about that person in that 10 to 15 minute window, whether they're having a good day, a bad day, or a horrible day,” said Bukala. “And then we got this idea: what if we could change that person's day in real time? What if we could change that person's day right now?”
Bukala says that none of the drivers were issued tickets, and overall, 50 drivers were pulled over as part of the campaign. The Lowell Police Department reportedly spent nearly $7,000 on gifts.