When Isaac Irvine heard that his 9-year-old son, Bodi, was getting bullied, he recorded their discussion and posted the video on Facebook, where over 100,000 people have viewed the powerful conversation.
Isaac's twin sons decided to grow out their hair to donate to cancer patients, which requires donors to have at least 10 inches of hair to cut. One of his sons came home from his elementary school in Gilbert, Arizona, and told his dad that two boys made fun of him for his long blonde locks, CBS News reported.
Isaac said the purpose of the recording was to allow Bodi to talk through the experience and help him understand his feelings.
According to Arizona state law ARS 15-341, schools receiving federal funding are required to have policies on bullying, harassment and intimidation.
Arizona's Department of Education states that there are three types of bullying: physical, emotional and social.
Gary W. Ladd, a professor of psychology at Arizona State University, led a study on bullying that was released in January.
The study concluded that nearly a quarter of students experience chronic bullying throughout their school years, and that these bullying experiences affect their academic performance, CNN explained.
"A lot of children who are bullied don't talk about it at home, don't tell their parents. They're embarrassed to admit that they're being treated that way," Ladd said.
While Isaac never thought he would publish the video online, he did that night, and has since expressed his hopes that this would encourage other parents to talk to their kids about bullying.
“When [a parent hears] someone at school was mean, it’s natural to look to the school to solve it. Or tell your kids that you’ll solve it. Had I done that, I feel I would be robbing Bodi of an important life-lesson. He’s stronger than he knows and he can solve this one himself.”
Isaac was honest with Bodi, and explained that he, too, gets bullied for his tattoos.
Regardless of what other people thought, Bodi assured Isaac that he thought his dad's tattoos were cool.
"I think being different is a good thing. It means you think different from other people," Bodi said in the video.
The father-son duo discussed how to approach bullies and how to react.
Irvine commended and encouraged Bodi's response to the bully, which was to ignore him or, as they put it, let it "roll off your back."
“I want Bodi to understand that he can affect the way other people act as much as he can affect the weather, so don’t place your emotional well-being in the hands of other people,” Isaac explained to CBS News.
The caption of the Facebook video states that Isaac plans to read the positive comments to Bodi.
It has received over 200 comments, both from high school students who identify with Bodi and parents who identify with Isaac.