Sixt Rent a Car tweeted an ad on Tuesday that was presumably riffing off Caitlyn Jenner's transition to a transgender female.
The tweet stated, "HEY, CAITLYN. TRY THIS CROSSOVER. (The Audi Q5 from Sixt. Only $49/day) #IAmCait #Caitlyn #Audi #callmecaitlyn," reports Uproxx.com.
Mediaite.com notes that reactions on Twitter included: "T-5 minutes until you’re fired, @SixtUSA Social Media Dudebro" and "@SixtUSA This was a bad idea and you should feel bad."
Not surprisingly, the tweet was removed.