If individuals want to protect their privacy, Belgium police said May 11, they should not use Facebook's new "Reactions" feature.
"Facebook is also a marketing champion," Belgium police said, Mirror reports. "By limiting the number of icons to six, Facebook is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective."
"With your clicks, it will be possible to determine the [types of] content that puts you in a good mood," they added.
They argue this information will then be sold to advertisers.
"In conclusion, it will be one more reason not to click too fast if you want to preserve your privacy," police explained.
Yet many do not seem shocked -- nor particularly upset -- by the police statements regarding privacy.
“No big deal, we've always known that nothing is private on facebook anyway, it targets ads depending on what you view on other sites as well. Nothing new with this,” writes Facebook user Dave Elliott on Mirror’s Facebook post about the warning.
Others actually disagreed with Belgium police’s negative opinion on the new feature.
“I’m sorry but belgium police are wrong, i totally agree with the new feature and the idea of facebook trying to make it better for its users by getting rid of bad stuff like animal abusers etc...... and replacing it with something more agreeable and likeable for its users. well done to facebook for the changes i look forward to seeing a better set of adverts etc....coming,” Facebook user David Hopper said.
“I don't want to see ad's that have no relevance to me anyway, so good for you Facebook, keep it up,” added Dean Giles.
Facebook introduced the new “Reactions” feature in February 2016, offering users an additional six emoticons to express their feelings about posts, WIRED reports.
“Mark [Zuckerberg] gathered a bunch of people in a room and was like, ‘[H]ey we’ve been hearing this feedback from people for a really, really long time,’” explained Julie Zhuo, a product design director at Facebook.