Kellyanne Conway, counselor to President Donald Trump, reportedly apologized to her boss for publicly endorsing daughter Ivanka Trump's clothing line.
News of the apology was leaked by a senior administration official, reports CNN.
In a Feb. 9 appearance on Fox News, Conway urged viewers to purchase Ivanka's products after the announcement by several retailers that they were discontinuing them because of poor sales caused by the #GrabYourWallet boycott.
As noted by Cosmopolitan magazine, the boycott started in October, but has grown rapidly following the protest against Trump's controversial travel ban.
Nordstrom, Neiman Marcus, and HSN are among the high-profile retailers who have discontinued the Ivanka Trump brand, Cosmo reports.
"Go buy Ivanka's stuff, is what I would tell you," said Conway said in response to the boycott. "It's a wonderful line. I own some of it. ... I'm going to give a free commercial here: Go buy it today, everybody. You can find it online."
Conway's endorsement is controversial because federal law bars public employees from making an "endorsement of any product, service or enterprise, or for the private gain of friends, relatives, or persons with whom the employee is affiliated in a nongovernmental capacity."
Conway's sales pitch was criticized by Republicans and Democrats alike, observes The Washington Post.
Republican Jason Chaffetz, Chairman of the House Oversight Committee, declared Conway’s comments to be “absolutely wrong, wrong, wrong” and “clearly over the line.”
Chaffetz and Democratic Rep. Elijah Cummings of Maryland co-authored a letter to the Office of Government Ethics requesting that the agency investigate Conway's comments and recommend to the president that "appropriate disciplinary action be brought against" her.
In response, White House Press Secretary Sean Spicer assured reporters that Conway was "counseled" on the comment, after which Donald criticized Spicer's use of the word "counsel," according to CNN's anonymous senior administration source.
Another anonymous official told CNN that Conway was informed that her promotion of Ivanka's business was at odds with ethical guidelines.
But she tweeted anyway that "POTUS supports me, and millions of Americans support him & his agenda."