Variety's Andrew Stewart is reporting that Inception made a "healthy" $3 million from midnight showings on 2000 screens. A lot of people have to go to work on Friday morning, but $1500 a screen doesn't sound like much to me. Boxoffice's Phil Contrino reminds that Avatar's midnight debut was $3.5 million, and that "huge midnight grosses are usually reserved for sequels or established properties."
If any HE readers caught Inception last night I'd love to hear what happened. What they thought, what the room "felt" like, predictions, etc.
Today's tracking has Inception with an 18 first choice, 23 unaided awareness, and a 48 definite interest. That'll mean $40 million or so for the weekend, but it also means that a lot of Eloi are holding on to their ticket bucks for the time being.
Chris Nolan's multi-levelled mind-tripper opens today at 3,792 locations, including 197 IMAX runs. As noted previously, I'm catching an 8:30 pm IMAX screening at San Francisco's Metreon tonight.