More than 30 DoSomething.org activists staged a protest outside of the Fifth Avenue Abercrombie & Fitch store Thursday afternoon in opposition to the store’s “exclusionary” policy on size.
Workers and interns, many of them young, wore XL and XXL white T-shirts painted with the phrase: “We may not wear this size, but 15,000 of us respect people who do.” The phrase was accompanied by the hash tag, #FitchPlease.
Inside the store, activists posed with an Abercrombie & Fitch model for photos. He was removed when clerks realized the pictures might not have been in the store’s best interest.
DoSomething.org activists were also celebrating a milestone for their petition to add plus sizes to popular teen brands, which accumulated 15,000 signatures.
Abercrombie & Fitch CEO Mike Jeffries was criticized after shaming plus-sized teens saying that some people do not belong in the company’s clothes.
"In every school, there are the cool and popular kids, and then there are the not-so-cool kids,” Jeffries said. “Candidly, we go after the cool kids.”
The company later issued an apology for Jeffries’ comments, though marketing associate for DoSomething.org Colleen Wormsley said the apology was half-hearted at best. She noted that Abercrombie & Fitch sizes still only go up to 8 or 10 for women.