Jessica Simpson is teaming up with her sister Ashlee Simpson to create a new clothing line aimed at tweens.
When the music career fails, sell clothes.
“Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee is equally excited.
“My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”
I wish I could knock this venture, but I’m sure it will be a success.
The Simpsons’ tween clothing line will be available starting this fall.