A class action lawsuit has been filed against Proctor & Gamble, owners of the Old Spice brand, which alleges a number of deodorant products have caused chemical burns.
Connick Law filed the suit under the name “Rodney Colley and all others similarly situated,” and urged other consumers to come forward if they have been affected.
Connick Law said in a statement that its suit was being filed “on behalf of consumers who purchased allegedly defective Old Spice deodorant, which regularly and routinely causes rashes, irritation, burning and other injury to unsuspecting consumers,” reports Cosmetics Design.
The suit identifies 13 different Old Spice deodorant brands.
“P&G falsely reported that the foregoing deodorants have 'no known effect' with regard to skin irritation,” the suit reads, according to Daily Mail.
“After viewing advertisements for Old Spice deodorants, Plaintiff purchased Old Spice deodorant. Plaintiff has used deodorant in the past and had never experienced irritation, rash and other discomfort,” it added.
Colley provided pictures of the burns on his armpits, which were included in the suit.
“After only a few uses of the Old Spice product, Plaintiff suffered severe rashes, burning and discomfort requiring the Plaintiff to immediately cease using the product,” the suit stated.
More than 100 complaints about Old Spice products were gathered from a consumer website over the past 18 months and included in the suit.
“My son has been using Old Spice Swagger Deodorant and has a rash in his armpit that is red and burning. We will never buy these products again!!! Shame on you Procter and Gamble for continuing to produce this product with all these reviews, and without warning!!!” Sharon wrote.
A P&G spokesman denied the allegations.
“We go to great lengths to ensure our products are safe to use, and tens of millions of men use this product with confidence and without incident every year,” said Damon Jones.
Tom Connick, the attorney leading the suit, told Daily Mail several others have come forward since the March 21 filing.
“A small number of men may experience irritation due to alcohol sensitivity, a common ingredient across virtually all deodorant products. For men who have experienced a reaction to a deodorant, an antiperspirant may be a better option because they have a different formulation,” Jones added.
The suit is asking for compensation and damages of up to $25 million, according to Cosmetics Design.