New 'Sex Cereal' Claims to Boost Libidos for Men and Women

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Looking for something that will start your day off right? Try pouring yourself a big bowl of Sex Cereal.

This new granola morning treat is supposed to boost the libido of men and women. Its slogan is “fuel your fire,” and is available in his and hers versions.

The natural ingredients are said to help balance hormone levels and boost sexual desire.

Peter Ehrilch, of Toronto, created the product and warned consumers that it is not Viagra in cereal form, and so will not have instant effects.

“If you have a bowl of my cereal, you’re not going to get an erection in 20 minutes,” he said.

Instead, it’s supposed to balance hormone levels over time.

Ehrilch recruited a team of nutritional experts to create the special formulas in the sexy cereals.

They include a combination of bee pollen, black sesame, blueberries and pumpkin seeds for the men’s version.

The women’s version includes a mix of ginger, sunflower seeds, almonds and flax seeds.

He wanted to create something “sexy and fun” for the health food industry.

“Sexual health is so important. Everything is very serious,” he said.

To spice up the look of his product even more, he put a blonde pin-up on the women’s packet and a muscular male model on the men’s packet.

On both bags is a scantily clad female snake charmer.

Sex Cereal was first made public in July, but it gained popularity after appearing on the Canadian version of Dragon’s Den last month.

Jim Treliving, who runs Boston Pizza, a Canadian restaurant, offered Ehrlich $100,000 for a 50 percent share in the company.

Currently, the cereal is sold at $13 a bag and is only available in Canada. Ehrlich is hoping to expand the company’s distribution.

Testimonials so far have revealed a few satisfied customers.

“I’m not sure, but I think I have better sex now after breakfast,” one said.

“I just want to say thank you. My boyfriend and I take out the Sex Cereal and have the most romantic breakfasts together,” another wrote.

(DailyMail, Telegraph)