The Ford Motor Company and the Indian ad agency JWT apologized today for a series of ads depicting women tied up and stowed in the trunk of a car, reports the Detroit Free Press.
The ad tagline reads: “Leave Your Worries Behind.”
In a statement to BusinessInsider.com, JWT stated:
We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.
Ford's apology stated:
We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.