It’s about time.
In an industry that has come under fire for portraying an unhealthy standard of beauty – especially for women – it’s refreshing to see a prominent magazine take a responsible stand.
Starting with their June issue, Vogue intends to expose readers to a healthier brand of model. The magazine’s new corporate policy banishes both underage and anorexic clothing models from their pages. The rules specifically target models under the age of 16 and those who “appear” to have an eating disorder.
You can read the list of guidelines in their entirety below:
“1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.
“2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.
“3. We will help to structure mentoring programs where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
“4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
“5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
“6. We will be ambassadors for the message of healthy body image.”
Let's hope we don't see anymore pictures like these: