The singer appeared in an advertisement for the company last year, but the head of Nivea’s firm, Stefan Heidenreich, doesn’t want the company associated with the singer.
He stated, “The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability”.
Last year Rihanna fronted Nivea’s 100 Years Skincare for Life campaign, where she posed nearly naked when she had flame-red hair.
Rihanna made headlines this past year after hooking up with her abusive ex-boyfriend, Chris Brown.
The singer also has shared pictures on Twitter and Instagram with fans, where she is shown smoking weed and posing in risque photos.