Psych is getting ready to air its 100th episode and for the first time in history a USA Network comedy will ask viewers to vote for the show’s ending.
The episode, entitled “100 Clues”, will air at 10 p.m. on March 27th.
Inspired by the game of Clue, the episode features Shawn (James Roday) and Gus (Dule Hill) going to a mysterious party at a historic Santa Barbara mansion. They were invited by rock star Billy Lipps who Shawn helped the Santa Barbara Police Department put in prison five years prior. At the party, a deadly crime is committed and five suspects emerge: the Butler, the Groupie, the Manager, the Author and the Host.
Fans will be able to vote for who they think is the guilty party on Psych’s official website and through Twitter hashtags (i.e. #PsychHostDDit). Real time poll results will be displayed during both coasts’ broadcasts of the episode and two of three alternate endings will be available online and on-demand the day after the episode airs.
“This is a great example of how USA can eventize a broadcast and take fan engagement to new heights — before, during and after the show,” Executive VP of Marketing and Digital Alexandra Shapiro said.
A similar “real-time” episode campaign took place in January 2013 when Hawaii Five-0 produced two different endings for the East and West coast.
Psych airs at 10 p.m. on Wednesdays on USA Network.
Christopher Lloyd, Lesley Ann Warren, Martin Mull, Curt Smith and Garrett Morris all have roles in this 100th episode.