Mountain Dew recently pulled a controversial ad produced by hip-hop artist Tyler the Creator of the band Odd Future (video below).
The commercial, which was removed from Odd Future’s YouTube channel and Mountain Dew’s music/arts website, shows a Mountain Dew-drinking police officer telling a white woman with injuries to pick out her attacker from a lineup of four black men and a goat, notes Mediaite.com.
The goat verbally threatens the woman, while the police officer urges her to point him out, but the women keeps crying, "I can't!"
"Mountain Dew has set a new low for corporate racism," Syracuse professor Boyce Watkins wrote on YourBlackWorld.net. "Their decision to lean on well-known racial stereotypes is beyond disgusting. This doesn’t even include the fact that the company has put black men on par with animals."
Tyler the Creator spoke about working with Mountain Dew in an earlier interview with HotNewHipHop.com. The rapper noted that he was skeptical about the company agreeing to his commercial idea.
"Next thing I know, I’m at the editing bay putting together cuts," said Tyler the Creator. "It dawned on me, like finally someone looked past the rape, or the devil worshiping or the immaturity, which is evident in the commercial. And they actually gave me a chance and let me be [expletive] 7 years old with their product."
A spokesperson for Mountain Dew said on Wednesday: “We understand how this video could be perceived by some as offensive, and we apologize to those who were offended. We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”