We have met the enemy and the enemy is … E.T.? At least, that's what astrophysicist Stephen Hawking says. He warns that extraterrestrials could be like … well, like humans, who never seem to have met an "alien" life form that they didn't want to capture, enslave, experiment on, or even eat alive.
Inspired by Hawking's warning, we're running this ad in Roswell, New Mexico—the location of the alleged and legendary ("allegendary"?) alien crash-landing and the setting of numerous X-Files episodes—as a reminder that being abducted by "superior beings" for experiments is real for animals in laboratories.