Viagra Ads OK - Female Sex-Product Ads Not?

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Guest bloggerChristina Montoya Fiedler: If you watch television at all, you know that pharmaceutical companies are all but beating us over the head with advertisements that make us think we have the latest illness or medical misfortune. But there are some that just "stick out" to me, for lack of a better term .... 

Viagra, Cialis and all the other pills that men pop for erectile dysfunction and enhancement are advertised through overly sexualized spots during primetime programming, complete with graphic verbal descriptions. ("Erections lasting more than four hours," anyone?) Why then, are people so uncomfortable with ads for over-the-counter products that promote better sexual satisfaction for women?

Take Zestra, for instance. It's a topical blend of essential oils that is clinically proven to increase arousal and feeling for women. In other words, it does the same thing for women that its counterparts do for men. But Zestra ads have been pulled from the airwaves and certain websites because viewers complained that the content was "too harsh." Seriously? Have you seen some of those Viagra ads?! Zestra's are tame by comparison! 

In an interview with the New York Times, Rachel Braun Scherl, the president of Semprae Laboratories, which manufactures Zestra, said, "The Cialises of the world are a perfectly acceptable part of conversation in our culture today, but when it comes to talking about the realities of women's lives, like menstruation, you always have some woman running in the field in a dress. In our experience, we haven't seen women behaving that way. There's a double standard when it comes to society's comfort level with female sexual health and enjoyment."

Moms, what do you think?

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