Coca-Cola is being accused of using racial stereotypes in its new Super Bowl ad, which features an Arab man with camels racing some cowboys, bikers and showgirls on a bus to a bottle of Coke in the middle of the desert (video below).
Viewers can vote on a website whether they want the cowboys, bikers or showgirls to reach the Coke bottle first. However, viewers cannot vote for the Arab man, reports Mediaite.com.
Imam Ali Siddiqui, President of the Muslim Institute for Interfaith Studies, told NBC News, “The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish camel jockeys, and they have no chance to win in the world.”
Abed Ayoub of the American-Arab Anti-Discrimination Committee said: “What message is Coke sending with this? By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial.”