Brides-to-be looking to shed that final 10, 15 or 20 pounds in order to fit into their dream wedding gown are using the K-E diet, which involves inserting a feeding tube into their noses for up to 10 days for a rapid weight loss (video below).
Although the K-E diet is new to the United States, it has been around for years in Europe.
Dr. Oliver Di Pietro, of Bay Harbor Islands, Fla., charges $1,500 for the 10-day plan, and says the before-and-after pictures sell themselves, but critics warn that losing too much weight too fast can be dangerous.
The K-E diet, which promises to shed 20 pounds in 10 days, has women inserting a feeding tube into their nose that runs to the stomach. They're fed a constant slow drip of protein and fat, mixed with water, which contains zero carbohydrates and totals 800 calories a day.
Dr. Pietro told ABC News: "It is a hunger-free, effective way of dieting. Within a few hours and your hunger and appetite go away completely, so patients are actually not hungry at all for the whole 10 days. That's what is so amazing about this diet."
Dr. Di Pietro says patients carry the food solution with them, in a bag, like a purse, keeping the tube in their nose for 10 days straight.
Dr. Di Pietro says there are few side effects: "The main side effects are bad breath, there is some constipation because there is no fiber in the food."