Urban Outfitters Ad Banned By Government Because Of Thin Thighs

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Clothing company Urban Outfitters was forced to pull an ad from its website because a model was deemed to be too thin by the UK’s Advertising Standards Authority (ASA).

According to the Daily Mail, the ASA ruled that the model on the fashion company's website was "irresponsible" because there was a gap between the model's thighs.

However, Urban Outfitters countered: "The model was represented by one of the UK’s most successful and well-respected agencies. We do not believe she was underweight."

Urban Outfitters added that the model had a waist measurement of 23.5 inches, was naturally tall and had a slim physique.

The ASA reportedly received a complaint from an anonymous source and made the ruling based on the picture, not on the model's actual biological health.

The ASA said in its ruling:

The ASA considered that the model was very thin, and noted, in particular, that there was a significant gap between the model's thighs, and that her thighs and knees were a similar width. We considered that the model looked underweight in the picture. We understood that Urban Outfitters' target market was young people and considered that using a noticeably underweight model was likely to impress upon that audience that the image was representative of the people who might wear Urban Outfitters' clothing, and as being something to aspire to. We therefore concluded that the ad was irresponsible.

Urban Outfitters has since replaced the photo with a close-up picture of a woman with her legs closed. However, like the previous model, it is impossible to determine this woman's health from her picture.

Sources: UrbanOutfitters.com, ASA, Daily Mail / Image Credit: Urban Outfitters Product Picture


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