Through the Decades: How Media Influenced 'Ideal Body Type' for Women

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The average young woman’s perception of her body is “fat.” Studies indicate many people, especially women, measure their self worth based on appearance. The global influence of Western media puts tremendous pressure on both men and women to look good and fit an "ideal," difficult-to-attain figure. It’s not easy either that the most ideal body shape of the time tends to be the one that’s most difficult to attain.

But are we making any headway? Do “ideal” body images portrayed in the media come full circle? Let’s take a look at body type through the decades:

The1940sand early1950smarked voluptuous and curvaceous sweater girls, also known as “pin-up” girls, e.g. Sophia Loren and Marilyn Monroe (the quintessential American sex symbol).

A wide-eyed, flat-chested, and somewhat androgynous British teen model Twiggy came on the scene in the1960swhen slenderness became the most significant indicator of physical attractiveness.

In the1970sthere was a continued emphasis on weight loss and body shape. The media used thinner, less curvaceous models in photo shoots. Charlie’s Angel and notorious poster girl, Farrah Fawcett had one of the most sought-after body types.

The1980sbeauty ideal remained slim but required a more toned and fit look. This decade was known as the age of the supermodel, e.g. Cindy Crawford and Naomi Campbell. Dieting was no longer enough to fit into the correct size; there was now the added pressure of exercise (aerobics craze) to achieve the toned look.

The1990sideal body was very skinny and large breasted, i.e. Pamela 'Baywatch' Anderson. This “Barbie” like body defined an almost impossible combination for most Western women. On the other hand, thinness was continuing to stay strong as “heroin chic” model Kate Moss epitomized the waifish, angular bone structure look of Calvin Klein advertisements.

More recently, in the2000s, the ideal shape is one that may have to be purchased and cultivated through artificial means. In essence, women are buying an unattainable fantasy.

Dying to Fit in
Dangerous obsessions with beauty are only exacerbated by TV, magazines, billboards and social networking. Everywhere we look, we are bombarded with messages of an ultra-thin “ideal” body image. It’s so ingrained in our minds that it becomes more familiar to us than body types that we see in the real world. People want to “fit in” and therefore what appears as normal body type in the media creates a frenzy.

What’s Next
History shows us that Western models of the ideal female body have repeatedly cycled from voluptuous to slender for centuries (we can even see this pattern through the last 70 years). In2012skinny craze persists, but “big as beautiful” is also making its way into the headlines as the curvier figure fights its way back (think Kim Kardashian). Only time will tell what the next decade has in store. Perhaps continuing to educate the mass culture on the deadly and often cultish reality of ideal body image portrayed in the media will lead to a healthier, more informed society.


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