Designer Corrine Ellsworth Beaumont has made it easier for women to recognize the visual symptoms of breast cancer -- by using lemons.
A recent survey from the charity Breast Cancer Care found that a third of women don't regularly self-examine their breasts for signs of cancer, according to the BBC. While 96 percent of women know that lumps in the breast are the most common sign of breast cancer, almost 20 percent were unaware of other symptoms, such as inverted nipples, fluid from the nipples or breast indentation.
Those figures inspired Beaumont, the founder of the campaign Know Your Lemons, to start an awareness campaign using the fruit as an unlikely subject to talk about breast cancer. She told Mashable that because of censorship, many breast cancer campaigns are unable to use pictures of breasts and instead solely rely on text to convey their message. But these text-heavy descriptions usually don't capture the eye of women and remain largely ignored.
Beaumont said that she wanted to find a metaphor for breasts that would be visually appealing.
"I thought about all kinds of euphemisms -- jugs, melons. But I needed something that hadn't been used before," she told Masahable. "The lemon came up. It looks just like a breast, it even has skin and pores and a nipple. Its interior also looks like the interior anatomy of a breast."
She posted a series of images online using the lemons to show some of the less common visual signs of breast cancer. The images have been shared more than 40,000 times on Facebook in less than a week.
"I think the reason why it's gone so viral is because people can look at the images without having to read anything. In one minute people can learn all symptoms of breast cancer without feeling like they're being educated," she said.
These type of images seem to be making a real impact, too, according to the BBC. In another viral post about the campaign, a woman wrote that an educational image similar to Beaumont's saved her life.
"Someone once posted a picture on Facebook of what breast cancer can look like," wrote Erin Smith Chieze over Facebook. "Not feel, but look like. In December of 2015 when I saw an indentation that looked like one of those pictures, I instantly knew I had breast cancer. I tried to feel for a tumor, but my tumor was non palpable. I was diagnosed with breast cancer 5 days later and with stage 4 the following month."
"Without having seen a picture randomly with real information, I wouldn't have known what to look for," she added.