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"New Moon Girls" Tween Magazine Smarter than "Seventeen"

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Dr. Michelle Golland: The story about Jamie Kieles and her 30 day trial of following Seventeen magazine was insightful and funny. It also got me thinking about alternatives to the teeny bop magazines that do exist.

As a psychologist and the mother of a 7-year-old little girl (who at difficult times seems like a teenager already!), I am always looking for anything and everything that will help balance my daughter's consumption of Hannah Montana, iCarly and, yes, her 15 Barbies under her bed. My daughter listens to Taylor Swift, owns American Girl dolls, and loves to dress up as a pop star, but that doesn't mean that I am totally blind to the impact that some of these things can have on her feelings regarding being a girl in our culture. It is imperative that I strike a balance for her in her exposure to the slick media campaigns that target our daughters.

I am a realist, so given the fact that I grew up with Barbie and turned out (somewhat) emotionally healthy, I decided I couldn't ban the plastic blonde from our home. By the way, Tova loves all of her Barbies of all colors, ethnicities and apparent socio-economic status; from doctor to veterinarian to supermodel. I am a feminist and want my daughter to value herself for her brains and her brawn as well as her beauty (both inner and outer), and that is why I fell in love with New Moon Girls Magazine.

New Moon Girls Magazine is for girls 8 years and older. It is girl-edited and written, too! It was started in 1993 by an amazing mom (of course), Nancy Gruver. The idea started when Nancy's girls were entering their teenage years. She felt that girls are often upset and confused by the conflict between what they dream for themselves and what society expects of them. Nancy wanted to counter the bombardment of "perfect girl" stereotypes and disrespectful, objectifying media messages that all too often are all the tween set is exposed to.

Nancy's daughters, Mavis and Nia, and their friend Sara excitedly began creating this unique magazine. It started with the development of the founding Girls Editorial Board -- twenty girls who shared power with Nancy and her husband Joe to develop the departments, themes, and features for this groundbreaking magazine. Their work together began the development of NMGM's pioneering "share the power" method, which has been adopted by many other youth organizations and companies in the years
New Moon Girls Magazine has girls making their own media instead of just consuming it!

The magazine publishes original non-fiction, fiction, poetry, advice, opinions and artwork by girls worldwide. All of the magazine's content is selected and edited by girls for girls. They have also launched, a girl-centered online community for girls ages 8-12. It is a safe, ad-free environment where girls can create and share content and develop their full potential through self-discovery, creativity and connection.

When your daughter reads the latest New Moon Girls issue, she will find solid self-esteem-raising articles such as "Inner Beauty Queens Tell All" and the advice column "Ask A Girl" where girls write in and ask advice from other girls. They get good and grounded advice from their peers! The May/June issue is focused on Beauty (inner and outer) -- Inner being the most important which is reiterated over and over in a variety of fun and entertaining stories and activities.

The Girl Board also came up with a fabulous spin on a fashion show. It is called "The UnFashion Show" where you invite a bunch of girlfriends over and strut down the runway in your favorite clothes. The focus is not on fashion but what the outfits represent and mean to the girl -- such as a ski outfit because she loves to snowboard, PJ's because if she could stay in bed all day she would, or a favorite T-shirt that says a lot about her personality. New Moon Girls Magazine is a seven-time winner of the Parents Gold Choice award. With all that this magazine is doing for empowering our daughters, I am not surprised!

So if you are looking for a magazine and an online community that will empower your tween, look no further. I'm so glad I discovered it ... and just wanted to spread the word.


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