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Study: Facebook Posts Can Predict Sexual Activity

In a study to be published in the Journal of Sex Research, in January, researchers from the University of Wisconsin–Madison claimed that sexual statements and photographs posted to Facebook by college freshmen was linked to the likelihood of their sexual activity.

The study stated: “These findings suggest that the display of sexual references on Facebook is a developmental marker of the emergent adult as a sexual person. Just as adolescents’ offline sexual development progresses through predictable stages, their online sexual development may also be marked by certain online displays.”

Researchers said that Facebook could be a good way to target teens with safe sex ads, reports


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