The UK grocery store chain Asda outraged customers today by selling a "mental patient" Halloween costume on its website.
After pictures of the costume went viral, Asda apologized, removed the costume from its website and agreed to make a donation to charity.
According to The Guardian, thousands of Twitter users condemned the costume, which was described on the ASDA website:
Every one will be running away from you in fear in this mental patient fancy dress costume. Comprising a torn bloodstained shirt, bloodstained plastic meat cleaver and gory face mask, it's a terrifying Halloween option.
"We received a complaint this morning about the name of a fancy dress outfit. We would never want to offend even one person and so we removed it from our website immediately. It was removed 10 minutes after we received the complaint," Asda Spokeswoman Leah Spears said in a statement.
"This was an unacceptable error. We'd like to offer our sincere apologies for the offense it caused. We take our responsibilities very seriously which is why we will make a sizable donation to Mind [a mental health charity]."
Ironically, Asda is owned by Walmart, which pulled its "Naughty Leopard" halloween costume for toddlers in America today, noted KATU.
“It was never our intention to offend anyone and we apologize to any customers who may have been offended by the name of the costume,” said Walmart spokeswoman Danit Marquardt.