Skip to main content

Some Kind Bars Cannot Be Labeled 'Healthy' Says FDA

The Food and Drug Administration (FDA) recently announced that four types of Kind bars do meet legal requirements in order to be labeled "healthy."

The FDA sent a letter to Kind LLC on March 17 that stated the bars "do not meet the requirements for use of the nutrient content claim 'healthy' on a food label."

The FDA was referring to Kind's Fruit & Nut Almond & Apricot, Fruit & Nut Almond & Coconut, Plus Peanut Butter Dark Chocolate + Protein and Fruit & Nut Dark Chocolate Cherry Cashew bars.

The bars exceed the saturated fat limit of the FDA (1 gram) in order to be called "healthy," reports Bloomberg News.

The FDA also objected to the Kind website using the word "healthy" to describe the bars, and other uses of the phrases "antioxidant-rich," "good source of fiber," "no trans fat" and "+."

ABC News reports that Joe Cohen, a spokesman for Kind, said in a statement:

Nuts, key ingredients in many of our snacks and one of the things that make fans love our bars, contain nutritious fats that exceed the amount allowed under the FDA's standard. There is an overwhelming body of scientific evidence supporting that nuts are wholesome and nutritious.

This is similar to other foods that do not meet the standard for use of the term healthy, but are generally considered to be good for you like avocados, salmon and eggs. Our team at Kind is fully committed to working alongside the FDA, and we’re moving quickly to comply with its request.

Sources: Bloomberg Business, FDA, ABC News
Image Credit: Kind Bars Product Image


Popular Video