Few radio station contests spark the same level of debate as a Calgary radio station recently drew when they began advertising their “Breast Summer Ever” competition. Run by 90.3 AMP Radio, it offers a grand prize of breast augmentation surgery valued at $10,000.
In order to enter, women submit a photo of themselves and an explanation of why they think they should win. The top 10 finalists will be selected through an online vote, with the winner's new look unveiled during the Calgary Stampede.
The contest has been criticized for being degrading and sexist. Rebecca Sullivan, a self-described 'sexuality and pop culture expert,' says “ To have this kind of contest in this day and age really smacks of a kind of pathetic desperation on the part of the radio station.”
It's only been running for a few days, but already one listener has filed a formal complaint. In a letter to the Radio Advertising and Broadcast Standards council, listener Max Orwell wrote “What I am completely shocked by is that this radio station is being so blatantly offensive to women. This is a terrible message to reinforce.”
In defending the radio station against critics, AMP program director Kris Mazurak points out that “This is a voluntary radio contest that we’re running right now... We’re offering a prize that some women who may want this may not be able to afford... if it appeals to them, they will enter it.” According to the station, 20 entries were received on the very first day of the conference, underscoring its appeal.
What do you think about this contest? Read more about the controversy here: http://www.globaltvedmonton.com/Breast+summer+ever+contest+sparks+debate...