The Brits love everything Pippa Middleton, including the color of her skin -- her tan was voted the best skin tone of the summer.
Middleton's skin color, which is now called "Royal Mocha," picked up 60% of the vote in a recent poll of 2,000 women. British singer Cheryl Cole finished a distant second with 26%.
The survey was commissioned to mark the launch of a new TV channel called Really on Freeview, according to a report in the Daily Star. Experts came up with a tan tone chart of celebrities to help people choose.
"Our study shows that, while it's tempting to go overboard on the beach or with fake tan, this August a more natural color is most popular," said channel head Clare Laycock.
She added, "We all know people who come back from the salon more tangoed than tanned - now they have the perfect tan-tone chart to guide them on their tan choices for the summer."